Adzuna, Integrated Campaign
Adzuna made its way to Australian shores in 2014 to rival job classification juggernaut Seek. To communicate the benefits of the Adzuna experience to a wider audience, Satsuma created three executions to highlight key strengths including:Data, stats and infographics for the current job market, Social layering and Abundance of ads. The final creative takes a modern approach with simple copy in Adzuna’s brand colours accompanied by a single image that takes a fun and new meaning to the message.
The final creative ran across print publications
including The Sydney Morning Herald, The Age
and The Canberra Times supported by a digital
banner campaign and social media posts on
the Adzuna Facebook and Twitter pages.