CASE STUDY eBay, Concept & Production – Brand Asset Library
Satsuma regularly collaborates with eBay Australia to provide strategic creative direction and production services for photography projects and in turn forming and building the eBay Brand Image Library. Through visual storytelling, eBay seeks to encourage users to discover the broad range of new products available from popular brands and department stores; part of a long-term repositioning strategy away from the current perception as the go-to for second-hand goods and knick knacks.
In a recent project, new products were sourced from key eBay retailers such as Target, Zanui, Surfstitch and Masters and styled and shot as 'flat-lays'. These shots formed part of a highly adaptable library of go-to images for banner and social use. A total of 22 scenarios were shot covering eBay key sales verticals including kitchen, technology, fashion, fitness and living and were styled in real-life moments and settings around the home and garden.
Tracy Hall, Head of Brand & Communications for eBay Australia,
sums up the results perfectly;
“IT STILL SHOCKS ME WHEN I SEE HOW BEAUTIFUL
AND INSPIRING THESE IMAGES LOOK AND THEN
REALISE I CAN GET IT ALL ON EBAY.COM.AU.
IT MAKES ME THINK ABOUT EBAY IN A WAY I
NEVER DID BEFORE AND THE AIM IS TO MAKE
THE AUSTRALIAN POPULATION THE SAME”.
C2C IMAGE LIBRARY
Showcasing eBay's C2C story, Satsuma collaborated with a talented team of photographers, stylists, makeup artists and models across a two-day shoot. Highlighted in this project were a range of eBay’s new and vintage products in interior and outdoor contexts.
Focusing on fashion, electronics and homeware and lifestyle products, each shot was created with an Australian audience in mind and reference local colours, environments and products while aligning to eBay’s current brand guidelines. Focusing on key demographics – a mix of consumers aged between 15-34 and 35-44 – the collection of images consist of a mix of talent and in situ product shots which support the eBay C2C story of buying and selling.
The outcome of the shoot was an library of over 200 low-resolution images for usage within Australia.